presentations have the ring of emptiness. The meaningful presentation is custom designed for a particular purpose, for a particular person. I low to present a new idea is, perhaps, one of the designer’s most difficult tasks. This how is not only a design problem, it also pleads for something novel. Everything a designer does involves presentation of some kind not only how to explain (present) a particular design to an interested listener (client, reader, spectator), but how the design may explain itself in the marketplace. Not all assigments are equally interesting. The designer is expected to be inspired by the most mundane subject matter, no less by a dead fish than by a beautiful race horse. But subject matter in itself is not always inspirational. The relevant idea and its formal interpretation become the decisive factors.